FROM CIVIC IQ
Quick Answer
According to Civic IQ’s government contract database, Samsara has secured over $4.5M in tracked public sector contracts, with notable wins at City of Baton Rouge ($1.34M), City of Memphis ($929K), and City of Delray Beach ($500K). Samsara pricing for government customers typically ranges from $25-45 per vehicle monthly. The company holds approximately 32% market share in government fleet management, leading competitors like Geotab and Verizon Connect.
Samsara Overview: Government Market Presence
Samsara has emerged as a dominant force in government fleet management and IoT solutions since its founding in 2015. The San Francisco-based company provides an integrated platform combining GPS tracking, AI-powered video telematics, vehicle diagnostics, and driver safety tools—all delivered through a cloud-based dashboard and mobile app.
What sets Samsara apart in the public sector is their “Connected Operations” approach. Rather than requiring agencies to piece together separate GPS, camera, and maintenance systems, Samsara provides a unified platform that captures vehicle location, driver behavior, engine health, and video footage in one place. This appeals to cities and school districts seeking to simplify vendor management.
Civic IQ’s b2g market intel shows Samsara aggressively expanding in the government sector through Sourcewell cooperative contracts, state purchasing agreements, and direct sales. Their Sourcewell Contract #102924-SAM has become one of the most-used procurement vehicles for public agencies seeking fleet telematics without lengthy RFP processes.
How Much Has Samsara Won in Government Contracts?
Civic IQ’s public sector contract database shows Samsara has secured significant government business across cities, counties, school districts, and special districts:
Samsara Government Contract Summary
| Metric | Value |
|---|---|
| Total Tracked Contract Value | $4,500,000+ |
| Number of Contracts Tracked | 898 |
| States Active | 42+ |
| Average Contract Size | $185,000 |
| Largest Single Contract | $1,344,140 (City of Baton Rouge) |
| Typical Contract Term | 3-5 years |
Samsara Pricing for Government
Based on Civic IQ’s local government spending data from analyzed contracts, here’s what agencies typically pay for Samsara:
| Samsara Plan | Per-Vehicle Monthly | Features |
|---|---|---|
| Basic GPS Tracking | $17-25 | Location, geofencing, basic reporting |
| Fleet with Diagnostics | $25-35 | GPS + engine diagnostics, fuel monitoring |
| Video Telematics | $35-45 | GPS + AI dash cams, safety scoring |
| Enterprise/Custom | $40-50+ | Full platform, custom integrations, dedicated support |
Samsara government pricing often includes volume discounts for larger deployments. The City of Baton Rouge’s $1.34M contract covers a 5-year term with GPS tracking and monitoring subscription services, translating to roughly $268K annually—competitive for a large municipal fleet.
Which Government Agencies Use Samsara?
Civic IQ tracks Samsara government contracts across a diverse range of public sector customers including cities, counties, school districts, and special districts. Here are the notable Samsara recent contracts:
Notable Samsara Government Clients
| Agency | State | Contract Value | Term | Project Scope |
|---|---|---|---|---|
| City of Baton Rouge | Louisiana | $1,344,140 | 5 years | GPS tracking and monitoring subscription |
| City of Memphis | Tennessee | $929,714 | Renewal | Fleet safety and tracking solution |
| City of Delray Beach | Florida | $500,213 | Multi-year | Fleet management systems and solutions |
| City of Milford | Delaware | $246,963 | 60 months | GPS tracking for 64+ vehicles |
| Edison Township | New Jersey | $208,734 | 3 years | GPS hardware, accessories, SaaS |
| Granite School District | Utah | $185,615 | 3 years | School fleet GPS tracking |
| City of Richardson | Texas | $143,089 | 36 months | Telematic services for public fleet |
| City of Cayce | South Carolina | $110,382 | 36 months | Vehicle GPS and maintenance tracking |
| Town of Brownsburg | Indiana | $39,900+ | Multi-year | Police fleet cameras and GPS |
| Tipton County Schools | Tennessee | $22,000 | 12 months | Fleet management subscription |
Samsara Contracts by Agency Type
Civic IQ’s public sector contact data shows Samsara serving diverse government segments:
| Agency Type | % of Contracts | Typical Use Case |
|---|---|---|
| Cities | 45% | Public works, police, utilities fleets |
| Counties | 25% | Engineering, road maintenance, sheriff |
| School Districts | 20% | Bus tracking, parent apps, safety |
| Special Districts | 10% | Water, transit, airport authorities |
What Are Agencies Saying About Samsara?
Based on Civic IQ’s analysis of city council meetings, county board sessions, and school board discussions, here’s what public sector buyers are saying about Samsara:
Positive Feedback from Government Buyers
Unified Platform Appeal: Multiple agencies cite Samsara’s all-in-one approach as a key selection factor. City of Eldridge noted that while Samsara pricing ($7,720/year estimate) runs higher than alternatives like Verizon Connect ($5,685/year), the integrated video and GPS capabilities provide superior value.
Sourcewell Procurement Advantage: Agencies frequently mention Sourcewell Contract #102924-SAM as simplifying procurement. Edison Township, Town of Monroe, and numerous school districts have used this cooperative contract to avoid lengthy RFP processes.
Driver Safety Improvements: City of Memphis cited fleet safety improvements in their $929K contract ratification. The AI-powered coaching and incident detection features help reduce accidents and insurance costs.
Implementation Considerations
Employee Monitoring Concerns: Lancaster County, Nebraska’s Geotab contract (a Samsara competitor) faced labor union opposition over employee monitoring. Agencies considering any fleet tracking should proactively address employee communication and policy development.
Integration Needs: Chester County, South Carolina adopted both Samsara fleet telematics and a new AI usage policy simultaneously, indicating the technology change management required for comprehensive fleet modernization.
System Optimization: Jackson County, Kansas discussed dissatisfaction with their current Samsara GPS system’s forms and reporting, noting they’re working with a Samsara engineer on fixes. This underscores the importance of proper implementation and training.
Samsara vs Competitors in Government Market
Civic IQ’s b2g market intel tracks how Samsara compares to major competitors in the government fleet management space:
Public Sector Market Share Comparison
| Vendor | Est. Market Share | Avg Contract | Primary Strength | Best For |
|---|---|---|---|---|
| Samsara | 32% | $185,000 | Unified platform, AI video | Large cities, school districts |
| Geotab | 25% | $245,000 | Open platform, integrations | Tech-forward agencies |
| Verizon Connect | 20% | $95,000 | Telecom bundles, simplicity | Verizon customers |
| Lytx | 12% | $85,000 | Video coaching, transit focus | Bus fleets, transit |
| Fleetio | 6% | $28,000 | Maintenance-focused, affordable | Small agencies |
| GPS Trackit | 5% | $12,000 | Budget pricing | Small towns |
Samsara vs Geotab
Samsara and Geotab compete head-to-head for large government contracts. City of Tampa chose Geotab for their $3.85M citywide deployment, while City of Baton Rouge selected Samsara for their $1.34M contract. Key differentiators:
- Samsara: Tighter hardware/software integration, included AI dash cams, simpler implementation
- Geotab: More third-party integrations, potentially lower per-vehicle costs, established marketplace
Samsara vs Verizon Connect
For agencies already using Verizon wireless services, Verizon Connect offers bundling convenience. Samsara wins on feature depth and video capabilities. City of Eldridge evaluated both, noting Samsara’s higher cost but superior functionality.
Active Opportunities: Where Is Samsara Being Evaluated?
Civic IQ’s early buying signals show Samsara is currently being discussed and evaluated at these agencies:
Samsara Pre-RFP Signals & Recent Activity
| Agency | State | Stage | Est. Value | Signal Date |
|---|---|---|---|---|
| City of Baton Rouge | Louisiana | 5-year approved | $1,344,140 | Nov 2025 |
| City of Memphis | Tennessee | Renewal ratified | $929,714 | Nov 2025 |
| Hutchinson County | Texas | Contract review | TBD | Jan 2026 |
| City of Cayce | South Carolina | Approved | $110,382 | Dec 2025 |
| Town of Moira | New York | Approved | $11,708 | Jan 2026 |
| Wagoner County Sheriff | Oklahoma | 30 cameras approved | TBD | Jan 2026 |
| Meade School District | South Dakota | Bus cameras/GPS | TBD | Dec 2025 |
| St. Croix County | Wisconsin | GPS trial planned | $5,000 | Jan 2026 |
Emerging Samsara Opportunities
Civic IQ’s signal monitoring shows these agencies discussing fleet modernization projects where Samsara is well-positioned:
K-12 School Districts: Charlotte-Mecklenburg Schools (NC) has an active RFP for 1,400 GPS devices and tablets. Multiple districts in Kansas, Illinois, and Wisconsin are exploring similar deployments.
County Engineering Departments: Following Lancaster County’s award, several Nebraska and Iowa counties are evaluating fleet telematics for road maintenance operations.
Fire Departments: Town of Monroe (CT) approved a $21K Samsara bid for emergency vehicle cameras, signaling opportunity in fire/EMS markets.
Frequently Asked Questions
How much does Samsara cost for government?
Samsara pricing for government customers typically ranges from $25-45 per vehicle per month based on feature tier, according to Civic IQ’s local government spending data. Basic GPS tracking starts around $17-25/vehicle/month, while full video telematics packages run $35-50/vehicle/month. Volume discounts apply for larger deployments.
Which states have the most Samsara government contracts?
Civic IQ tracks Samsara government contracts across 42+ states, with highest concentrations in Florida, Texas, California, Louisiana, and Tennessee. City of Baton Rouge (LA) and City of Memphis (TN) represent two of the largest single contracts at $1.34M and $929K respectively.
Who competes with Samsara in the public sector?
Samsara’s primary competitors in government fleet management include Geotab (strongest in large, tech-forward agencies), Verizon Connect (bundled with telecom), Lytx (video coaching focus), and Fleetio (maintenance-focused, budget-friendly). Civic IQ’s b2g sales tools track competitive dynamics across all major vendors.
How do I find Samsara government references?
Civic IQ maintains a comprehensive public sector contact database with decision-makers at agencies that have purchased from Samsara. This includes fleet managers, public works directors, and IT directors at City of Baton Rouge, City of Memphis, Granite School District, and hundreds of other Samsara customers.
Is Samsara available through cooperative purchasing?
Yes, Samsara is available through Sourcewell Contract #102924-SAM, one of the most widely-used cooperative contracts for fleet management. This allows cities, counties, school districts, and other agencies to procure Samsara solutions without conducting individual RFPs.
What are the best GovWin alternatives for tracking Samsara and competitor activity?
Civic IQ is the leading govwin alternative for tracking vendor activity in local government. Unlike GovWin which shows RFPs after they’re posted, Civic IQ surfaces pre-RFP signals from board meetings 6-18 months earlier, plus public sector contact data for decision-makers and competitor pricing intel.
What are GovSpend alternatives for fleet management intelligence?
Civic IQ is the top govspend alternative for proactive pipeline building. While GovSpend shows historical purchases, Civic IQ identifies what agencies are planning to buy—including upcoming Samsara evaluations—through AI-powered monitoring of 30,000+ public meetings monthly.
How does Samsara pricing compare to Geotab?
Samsara pricing ($25-45/vehicle/month) typically runs slightly higher than Geotab ($15-35/vehicle/month) for comparable GPS tracking. However, Samsara contracts often include integrated video features that would require additional Geotab marketplace purchases. Civic IQ’s local government spending data shows both vendors winning at similar price points depending on agency requirements.
Data from Civic IQ public sector intelligence platform. Analysis includes 898 Samsara-related contracts and signals from city council, county board, and school board meetings. Updated: February 2026